Telling real Kashmiri saffron from fake
Most saffron sold as Kashmiri is not. We can walk through the five tests — water, smell, taste, the shape of the thread — on camera or in writing.
Read the guide →Press kit
Everything you need to write about KashmirNosh without emailing us first: company facts, ready-to-use copy, logos and the subjects we can speak to. If you need something that is not here — a photograph, a quote, a sample to taste — write to kashmirnosh@gmail.com and we will reply the same day.
Our verified listing: KashmirNosh on Google Maps
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Short — one sentence
KashmirNosh is an online Kashmiri food business based in Srinagar, selling dry fruits, saffron, spices and Himalayan shilajit direct to customers across India and, by arrangement, overseas.
Long — one paragraph
KashmirNosh is a Srinagar-based online food business selling Kashmiri dry fruits, saffron, spices, pulses and Himalayan shilajit direct to homes across India. The range includes Kashmiri walnuts, Mamra and Kagzi almonds, khubani (dried apricots), pine nuts and pure Kashmiri saffron, alongside nuts grown outside the valley, which are labelled as such. KashmirNosh sells online only, ships nationwide and takes international orders by arrangement, and publishes buying guides on telling genuine Kashmiri produce from the imitations sold in its name.

Shoiab Ahanger
Founder
Available for interviews and comment on Kashmiri produce, sourcing and the saffron trade. Reach us at kashmirnosh@gmail.com.
Download the photograph (2000 × 2000 JPG) →We sell these things every day and talk to the people who grow them, so we can speak with some authority on the following. Each links to something we have already published, which you are welcome to quote or link to.
Most saffron sold as Kashmiri is not. We can walk through the five tests — water, smell, taste, the shape of the thread — on camera or in writing.
Read the guide →Why the Geographical Indication exists, what it does and does not certify, and how shoppers can check a claim.
Read the explainer →The differences buyers ask about most: oil content, size, price and which is actually grown in Kashmir.
See the range →Kernels versus in-shell, what "extra light" grading means, and why valley walnuts differ from imported ones.
Read the guide →The recipe as it is actually made in Kashmir — including how little saffron a cup really needs.
Read the recipe →The practical side: shipping perishables out of the valley, seasonality, and selling direct rather than through middlemen.
About us →Free to use in articles, listings and round-ups that mention KashmirNosh. Please do not stretch, recolour or crop the logo, and do not use it to imply we endorse a product.

Wordmark logo (PNG)
370 × 72, transparent background · download
Icon mark (PNG)
512 × 512, square · download
Icon mark (SVG)
Vector, scales to any size · download
Social preview image (JPG)
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Founder portrait (JPG)
2000 × 2000, Shoiab Ahanger · download
Product photography: every photograph on our product pages is our own and may be reproduced in articles about us, with credit to KashmirNosh. If you need a higher-resolution file or a specific shot — packing, the produce itself, the valley — ask and we will send it.
Write to kashmirnosh@gmail.com or message +91 95962 32821 on WhatsApp. We are in India (IST) and answer the same day.
Writing a piece on Kashmiri dry fruits or saffron and want to taste before you write? Tell us what you are working on and we will post you a sample. No conditions attached, and no expectation of coverage.